Mobile Health Consumers at 10 Million
Posted on 12 February 2009
Manhattan Research is out with a report entitled: The Future of Mobile Health: Mobile Adoption, mHealth and Mobile Marketing … some excerpts for you:
All of this holds exciting possibilities for the world of mobile health. Just as “eHealth” emerged as a buzzword in the early days of the Internet and later became an industry unto itself, “mHealth,” short for “mobile health,” is poised to see exponential growth in the U.S. in the coming years.
mHealth has the potential to transform healthcare among consumers as much, if not significantly more than the Internet has. The relatively more portable, personal, and single task–focused characteristics of mobile are ideal for tracking and modifying health behavior, which is at the core of most health businesses and public initiatives. Around the globe, especially in regions where Internet or phone access is spotty at best, mHealth programs are already stepping in to fill this connectivity gap for millions of people. Progress in the U.S., however, has been slower – largely because of the pervasive use of the Internet and the types of mobile devices and plans available to consumers.
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A recent Manhattan Research survey suggests these forays into mHealth are well-timed: over ten million online adults have looked up health information on their cell phones in the last year.
The outlook for mobile marketing and mHealth looks slow and steady, but certain. To remain competitive, marketers and product developers would do well to keep an eye on this developing market to maintain a competitive advantage as mobile becomes a critical piece of consumer channel mix over the next 18 months.
1 Response to Mobile Health Consumers at 10 Million
Mobile is one of the best solutions for healthcare. Utilizing cloud technology with a mobile devices is a total distributed system available almost everywhere with a large reduction in cost.
Jeff
MotionPHR personal Health Record for the iPhone